LOGO SYSTEM –

Show how your logo works in all situations

• Primary Logo (main mark)

• Secondary Logo(s) (horizontal, stacked, etc.)

• Submark / Icon (simplified version or symbol)

• Logo Usage Guidelines

  • Clear space & minimum size

  • Do’s & Don’ts (incorrect color use, distortion, etc.)

• File Types & When to Use Each
  
  

COLOR PALETTE –

Define the visual foundation through color

• Primary Palette (core brand colors)

• Secondary Palette (supporting accents)

• Tertiary / Neutral Palette (backgrounds, grays, whites, etc.)

• Color Codes: CMYK, RGB, HEX, and Pantone (if relevant)

• Color Usage Ratios or Examples (e.g., 60/30/10 rule)
  

TYPOGRAPHY –

Establish the brand’s typographic system

• Primary Typeface (for headlines)

• Secondary Typeface (for body text)

• Web-Safe Alternatives

• Hierarchy Examples (H1, H2, paragraph, callout)

• Usage Guidelines (spacing, pairing, weights)
  
  

PHOTOGRAPHY & IMAGERY –

Show the look and feel of brand photography

• Photography Style (lighting, tone, composition)

• Subject Matter (people, product, environment)

• Do’s & Don’ts

• Image Treatments (filters, overlays, textures)
  (Optional: include art direction notes for future shoots.)

GRAPHIC ELEMENTS –

Bring in brand texture and personality

• Patterns / Backgrounds

• Illustration Style

• Icons or Brand Motifs

• Shapes / Frames / Borders

• Design Treatments (grain, glow, outlines, shadow use)
  
  

VOICE, TONE & APPLICATION –

Show how the visuals and words come together

• Tagline Lockups (logo + tagline usage)

• Typography + Color in Context

• Example Applications:

  • Social media posts

  • Website mockups

  • Print materials (business cards, packaging, signage)

  • Merchandise or uniforms

• Tone of Voice Snapshots (key phrases, messaging style)
  
  

BRAND IN PRACTICE –

Bring everything to life

• Real-World Mockups (storefront, packaging, signage, web, social)

• Moodboard-to-Execution Comparison

• Before/After Visuals (if rebrand)
  
  

FILE DELIVERY & USAGE GUIDE –

End with practical implementation info

• Download Links or File Library Overview

• Logo Folder Structure

• Contact for Brand Oversight / Questions
  
  (Optional) Brand License or Usage Policy
  

Strategy-first design that matches the clarity of your message.

We design beautiful, clean websites that are backed by real strategy—not just trends. Every site and asset is built to communicate your message clearly, elevate your presence, and support growth. Our skilled designers work in lockstep with your brand voice and goals to deliver a website that can grow with you as your brand evolves.

Done-for-you content rooted in clarity, confidence, and consistency.

→ Concierge Social Media Management
For brands that are ready to hand it off—we offer full-service monthly management packages ($1500–$5000/month). We use our E.A.S.Y. content method to plan, write, design, and schedule strategic posts that actually build trust and generate action. This isn’t “post to post” social media. It’s part of your brand strategy.

→ The E.A.S.Y. Method Social Training
Not ready for full-service, but know you need structure? This one-time training gives you everything you need to manage your content with confidence. Includes our signature method, a full content calendar template, plug-and-play post types, and a planning system built for real business owners.

Events that speak your brand’s language—clearly, creatively, and with intention.

We design curated corporate events that do more than entertain—they communicate. From team experiences to brand launches, we craft events that reinforce your identity, articulate your values, and help your audience feel what makes your business different. Thoughtful. Strategic. Memorable.

One-on-one support tailored to your brand’s specific gaps and growth goals.

Work directly with Lacy to build what’s next in your business—whether that’s new offers, clearer messaging, stronger systems, or strategic visibility. Coaching is high-touch, results-driven, and customized to exactly what your business needs to move forward with clarity.

With over 15 years of experience in building brands of her own and concierge consulting for others, she will guide you using proven tools and techniques designed to help you optimize your business structure and position your brand to fulfill its potential for growth.